Sometimes the column I write for the Birmingham Post materialises online – other times it doesn’t. When it doesn’t (not sure why it doesn’t) I’ll reproduce here (although newspaper columns are such a different tone to posts on blogs).
This one was a version of the presentation I gave at wxwm2 the other week:
‘Mileage data to Inspire’
Published Monday 6th July (hey, that was my birthday!).
“Years that end in odd numbers usually make for dull sporting summers as the Olympics and the major footballing tournaments only occupy the even numbered years. However, as well as annual tournaments such as Wimbledon we do have a World Athletics Championship and The Ashes to look forward to this summer.
But given how concerned the government are with obesity levels it’ll take more than the sight of a group of blokes throwing balls at each other to persuade a nation of sport-loving couch potatoes to do something about their own health and wellbeing
All the data tells us we’re fat and we’re getting fatter. In fact not only are we fat but our kids are fat and even our pets are fat. Given the state of the economy the only thing that isn’t fat is our wallets. So what’s the approach taken to deal with this? It’s simple – an advertising campaign to remind us how fat we are that goes out of its way to blame computer games and television as the main culprits.
I’m not denying that the Change for Life campaign hasn’t persuaded some people to get off their backside but there’s so much already happening that we could celebrate rather than just play a familiar blame game. Take running for example. On any random weekend there are about 50 organised amateur races happening around the UK with about 50,000 – 100,000 runners taking part. In total that’s up to a million kilometres covered. And that doesn’t even include all the people just running by themselves for training or those running around Sunday league football pitches.
Many runners use GPS watches or other devices to track routes and record mileage. Now imagine all that mileage data gathered on a single map – a map that instead of sending a dour message about our laziness would celebrate ordinary citizens’ everyday sporting activity. What a powerful message that would be that might inspire others to join in.
We’ve got an Olympics coming up in 2012 and so far the only mass participation angle seems to be focused around the Cultural Olympiad. Nothing wrong with that but amateur sport is something that gets overlooked too often. It’s a shame as it’s got the mass participation thing down to a tee in a way the arts can only dream about.
So why not badge up Sunday morning football games as ‘inspired by 2012’. Have every jogger blog, tweet or map their runs as part of a national celebration of sporting engagement leading up to 2012. A digital campaign that visualises mass participation could inspire us all to get off our backsides.”